Brief: Develop a radio spot for Pantene’s TVC ad utilizing the big idea (“Don’t let labels hold you back”) using a creative execution technique. (50 words max)
Execution: Compare the two genders in the same fields of work (Comparison).
Radio spot: If you think that you owe society then you will never be able to reach your goal. If he is a fighter then so are you! If he is the boss then so are you! If he is a winner then you were born a winner. #winningit