Brief: Develop a set of 3 print ads for Pantene, using the big idea (“Don’t let labels hold you back”) presented in the TVC given to you.
Execution Technique: The TVC uses a technique that showcases the gender stereotyping in the corporate world and emotionally unfolds how patronizing our society is.
The following 3 print ads are extension of the TVC using the big idea “Don’t Let Labels Hold You Back.” These print ideas show how women are a labelled unfairly in walks of life that are predominately occupied by men, and if a women tries to progress by breaking the stereotypes of the genre of work then they are labelled for their efforts in a negative light.
It shows Ronda Rousey, a world class MMA fighter, who broke the stereotype that women are light fighters.
Serena Williams has been subjected to sexist slurs because of her body size and is a perfect example of breaking racial and gender stereotypes.
Sports Journalism is considered a male oriented career but Alex Curry from fox news sports defied the odds and made a place in the southern California side with her awesome and credible reporting. She is #winningIt in the field which is predominately shadowed by men.