So after a week of trying to figure out who to write on, I finally have a pick! *epic drum roll* THE MANGO PEOPLE DUO! I think art on social media rarely gets a voice and are showcased on a platform. This is my opportunity to shed some light on the world of social media art. The mango people duo comprises of Tayyab Tanvir and Sheher Bano. Both are located in Islamabad so grabbing a time slot for the interview won’t be that hard. Also, the character of Piddi is very famous on facebook so this is the perfect time to introduce my instructor to comics!
I’ve already picked this Monday evening as the interview time and am hoping to keep it all casual. Also, some techniques as approaching this in the form of prose writing style with descriptive manner would help me polish up my writing skills. Nut graf is also very important in chalking up a good profile story. I’m going to be drafting some questions to ask them but overall will keep a more casual tone with the interview. We were provided with sample feature stories in class so hoping to apply some of it in my own story.
News reporting and writing has been a very demanding course where almost everyday I have to keep an eye on for a potential news story. We got our profiles assigned and have a couple of days to decide on who we would want to do our profile on. I am thinking of either doing it on DD sports of NUST or an internet celebrity. People on the internet will be hard to get in touch with and physically the interview will not be possible, majority of the artists are located in Karachi. However, I was also thinking of doing a feature story on one of our seniors who is involved in creative writing and has her book published in 2014. I can also do one on the teacher in SEECS who is a well known engineer with multiple software houses working in the Silicon valley.
I’m still trying to decide which idea to pitch to my instructor and then develop a report on. In class we covered the basics of headlines and objectivity. Every news report should have a catchy sentence in the first so that the readers get hooked. Some interview tips were also discussed in class. I’ve submitted two reports on the recent champions league but none of them have been published. Hope they get to see the publicity fame soon.
Creative Brief: Convert/modify same creative idea (messages from God) to engage the audience with brand, message or medium.
Objective: Getting more people to attend the church service on Sunday
Target Audience: Catholics/ Protestants
The campaign aims to appeal to the modern day youth and encourages them to get involved with the church in their Sunday services. The idea of the campaign is to spread the message about how God does not judge. It blends in with the modern day youth culture instead of being fixed on the old ideals depicted in the christian testament.
The first message shows two rolled up joints in the form of a cross. Usually, spiritualists and hippies use marijuana to reach what they call a “spiritual high”. This message shows that to God it doesn’t matter how you get your spiritual high and people are more than welcome in the church. A person can achieve the nirvana stage through hallucinogenic plants or attending the Sunday service-which has the same ecstatic impact on the human body.
Since, Sunday is the day when people go out to party because it is the weekend. The picture of church with the message outside it says, “Get your blessings before you party” which conveys the idea that God has nothing against individuals partying and is the least judgemental about it. It appeals to the urbanized people in the sense of modernized religion.
God is dead is the widely quoted statement by Friedrich Nietzche in his book, “The gay science”. The message shows the book and the tagline that shows that man is mortal but God is immortal. It appeals to the spiritualists and philosophers to consider the existence of their creation and come to church in order to discover more about religion.
Brief: Develop a set of 3 posters with apparels as a sales medium to promote music, arts and creative experimentation.
Target Audience: Young artists, musicians, free-thinkers, non-conformists.
Unified Theme: Breaking the stereotypes that society expects us to play.
The theme of the posters revolves around the concept of being original and breaking the stereotypes that the society has imposed on people who dare to express themselves. #OrigInals4eva is the unifying theme in the form of a hashtag to express individualism and confidence.
The tagline for this poster focuses on painters who have a knack for progressive rock music such as Pink Floyd. The painting on the canvas is a focus on his album “Darkside of the moon”. “The dark side of the moon isn’t that dark anymore”, is using his album cover and title to promote originality. It implies that one does not have to listen to contemporary music to come up with new art. It breaks the general stereotype people have against artists.
The second poster for the apparel focuses on how being educated in the current times is not being nerdy but something that is incredible. “Nerd is the new sexy #OrigInals4eva” focuses on bashing the societal stereotype that if one is involved in academics then he/she is a nerd but instead it is extremely attractive to be involved in academics.
Usually girls in music are rare and them playing a bass guitar in a dress is a rare occurrence. The tagline, “who says you cant rock in a dress?” puts focus on breaking another societal stereotype of girls being in dresses and playing guitars on stage.
The apparel focuses on being original in your own skin and owning the world without caring what the society will think. It breaks stereotype all the while promoting a sensible fashion choice that zooms in on being confident. This concept will motivate youth who believe in being “original” to purchase the brand apparels.